Article structure

H2/H3 skeleton by search intent

Parameters

Intent

Topic

Structure

H1: [Topic] — complete guide
H2: What is [Topic]
H2: How it works / key concepts
H2: Step-by-step guide
  H3: Steps 1–3…
H2: Common mistakes
H2: Expert tips
H2: FAQ

Intent defines structure: informational — “what → how it works → steps → mistakes → FAQ”; commercial — “criteria → comparison → top picks → verdict”; transactional — “offer → benefits → pricing → FAQ → CTA”. Adjust to SERP competitors.