AIDA landing page

Product → page skeleton by Attention-Interest-Desire-Action

Product/service

Audience

Main benefit

Structure

A — Attention

Headline: results in 30 days for beginners — clear in 5 seconds

I — Interest

Why online course: 3 facts/numbers, problem → solution

D — Desire

Cases, testimonials, before/after, money-back guarantee

A — Action

One CTA: button + deadline/bonus, minimal form

AIDA is a skeleton, not copy. At each block ask: does it answer the objection? Social proof and guarantee work on Desire.