KPI dashboard by industry
Metric set for the weekly review — pick your industry
Industry
Retail/e-commerce
SaaS/subscription
Services/agency
Manufacturing
HoReCa
1
Revenue and average check
2
Funnel conversion (visit→cart→order)
3
CAC vs LTV by channel
4
Inventory turnover
5
Return rate
6
Margin
Working dashboard rules
• 5–7 metrics max — nobody looks at a 30-metric dashboard
• Each metric has an owner and a reaction threshold ('if X < Y — do Z')
• Rhythm: operational metrics weekly, strategic — monthly
• One source of truth — otherwise meetings turn into arguments about numbers