Hotel marketing

OTAs (Booking, Airbnb) — 60–80% of bookings, but 15–25% commission. Direct bookings — a site with a booking engine + phone. Google Hotel Ads — instant visibility for 'hotel + city'.

Direct-channel value: -15% commission, guest contact, repeat sales. Tools: best site price (rate parity allows 'perks'), booking without prepayment, a direct-channel gift.

Photos drive 70% of the booking decision: bright, horizontal, bathroom included. Description — specifics (m², bed, view, breakfast), not 'cozy room'. A 30-sec video tour lifts conversion.

A 9.0+ Booking rating = top visibility. Ask for the review at checkout — peak satisfaction. Answer negatives within 24h, publicly and calmly. 10 reviews/month — minimum for momentum.

Low season: packages (2 nights + breakfast + sauna), corporate clients, city events. High: 2-night minimum, prepay rates, OTA stop-sell for peak dates.

Site conversion 2–4% — normal. Direct-channel CAC vs OTA commission — count per booking. RevPAR and ADR — base KPIs. Repeat guests — the cheapest channel; keep contacts.