Club marketing
Funnel: budget → leads → trials → memberships
Parameters
Local fitness benchmarks: CPL 50–150 UAH (targeted+context ads), lead→trial 30–50%, trial→member 20–40%. CAC below one monthly check is healthy economics. Cheapest channel — referrals: a bring-a-friend program rewarding both sides.
Forecast
22.5 members
CAC: 667 · Payback: 0.6 mo
1st-month revenue: 27,000 UAH