Course sales funnel
Leads → webinar → sales → revenue & CAC
Input
Funnel
CAC: 1 875 ₴ (16% of price)
192 000 ₴
- Attendees
- 400
- Sales
- 16
- Ad spend
- 30 000 ₴
- ROAS
- 6,4×
Typical EdTech: webinar signup 20–35%, attendance 30–50%, purchase of attendees 2–5%. CAC = lead cost ÷ total conversion. Healthy funnel: CAC ≤ 25–30% of course price.